During a discovery call, we outline all project details, including deliverables, deadlines, and budget. This ensures that both the client and I are on the same page from the start. Additionally, the call provides me with the opportunity to ask pertinent questions, allowing me to gain a deeper understanding of the project's intricacies.

Following agreement in the discovery call, I promptly send the contract along with a 50% deposit invoice to the client. Work commences upon the signing of the contract and receipt of the deposit.

One of the project's key components is the moodboard, which serves as a visual representation of the brand direction. It offers the client insight into the design style we're pursuing. I typically present two different moodboards to ensure alignment with the client's vision.

Once we've reached an agreement on the brand direction, I proceed to design the logo and develop the entire visual identity. During the presentation to the client, I meticulously explain the significance and thought process behind each designed asset. This ensures that the client can provide informed feedback, allowing us to refine the design to perfectly align with their vision.

Upon receiving feedback on the brand identity presentation, I carefully consider, if existant, any requested revisions from the client. I then incorporate these revisions and present a final version to ensure perfect alignment with the client's vision.

Once the project is signed off, I promptly send the final invoice. Upon receipt of payment, I compile all brand files into an organized folder and include comprehensive brand guidelines to ensure the client utilizes their logo correctly. Additionally, I make it a point to check in with the client sometime after the brand's launch to ensure everything is running smoothly.